The only authentic experience intown


Mr. Abdulla bin Eisa Alserkal

Abdallah bin Eisa Al Serkal, is a businessman. He hails from a family known for its business success originating in 1947 by then his grandfather, Nasser bin Abdullatif Al Serkal and succeeded by his father, Eisa bin Nasser Al Serkal. He studied in both in the United Arab Emirates and the United States of America in Business Administration and Management.

Along with his brothers, he currently occupies a position of Baord Member of Nasser bin Abdullatif Alserkal Est. Since the company’s establishment, Nasser bin Abdullatif Alserkal had been striving to promote trade and innovative investments in the UAE and GCC Countries.

It has always endeavoured to invest in a diversified portfolio that reflects its conservative investment ethos such as commercial and residential real estate, general trading, engineering, travel and tourism, arts and culture, recycling and environmental solution products, manufacturing, private investments and transportation infrastructure.


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Looking for a Dubai Cultural Tour? Hop aboard the Heritage Express

Innovative, modern and multicultural, Dubai is one of the most vibrant urban landscapes in the world. It’s history and story are truly fascinating, and the Heritage Express cultural tour lets you live and breathe it for yourself. Taking in Dubai’s top cultural attractions and offering a fully immersive experience that’s both exciting and educational, it’s a must for any visitor interested in UAE culture, or any resident looking to learn more about the heritage of their home away from home. 

Whether you’re visiting alone or with family and friends, you’ll have an unforgettable time exploring the most important cultural landmarks of Dubai, making new friends and learning so many interesting new facts.

The Heritage Express offers a truly authentic heritage tour, unlike anything else you’ll find across the city. So pack your cameras and take a ride on this wonderfully unique moving majlis.

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The most authentic heritage tour in Dubai

Local guides 
The Heritage Express is the only Dubai cultural tour to be led by a full team of local Emirati guides. These Heritage Express Ambassadors are talented and engaging storytellers; they’ll soon have you hanging on their every word and curious to find out more about the history of their people.  Happy to take any questions as they go along, they’ll provide you with unique insights and anecdotes as you step out and visit their favourite places in the city and discover the history of the UAE.

Fully immersive 
Our Dubai cultural tour is a treat for all the senses. You will enjoy listening to your guide’s wonderful tales as you’re transported around Dubai in one of our unique trolleys; it’s also a sensory experience that lets you see, hear, touch and even taste the heritage of the UAE.
Passengers on the Heritage Express are encouraged to absorb the bustling sights and sounds of the Al Seef souq, breath in the sweet scents of the Emirati perfume houses in Al Shindagha and even interact with a camel and hold a falcon at a desert-style camp.
Few sensations are more powerful than taste, and you can savour the authentic flavours of the landscape through Emirati snacks like sweet dates and aromatic coffee, or even sample some of the best local mezzes and delicacies with an authentic breakfast, lunch or dinner. 

Culturally enriching
You’ll step away from the Heritage Express feeling fully enlightened about Emirati heritage, culture and tradition. 

Not only will you visit the city’s most precious cultural landmarks, but you’ll also see and experience for yourself what it means to be Emirati. Listen to songs and stories passed down through generations and ask any questions you’ve always to know about life in UAE.

Far more engaging and memorable than a walk around a museum, a day out on the Heritage Express is a ride that will change your perceptions and open your mind.

Fun for all ages 
Whether you’ve only got time in your busy itinerary for a quick morning out, or a full-day with multiple stops, our experience packages and tailored itineraries cover all kinds of requirements.

The heritage tours are fun for all ages too. Kids will love meeting the camels, while the engaging stories and fascinating historical sites mean there’s something to peek everyone’s interest.

Offering a range of morning, afternoon or evening departure times, the Heritage Express trolley departs daily from Al Fahidi. Seating up to 36 people and wheelchair accessible, passengers of all ages are welcome to hop aboard.

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Unique Dubai history tours

Explore Dubai’s history and culture with Heritage Express

Heritage Express is a moving majlis designed to showcase the true history and culture of Dubai.

Offering a series of five-sensory Dubai history tours that take place in the best of the city’s heritage landmarks, including Al Seef, Jumeirah Mosque and the Etihad Museum, the experiences are further enhanced by the engaging stories told by our team of local Emirati ambassadors.

Whilst sitting back and relaxing in our bespoke, custom-made trolley, tourists and UAE residents alike can delight in the mesmerising sights of our vibrant city, and also have the opportunity to ask our ambassadors any questions about what it really means to be an Emirati.

Unique Dubai history tours

Our unique Dubai history and culture tours allow families, groups and individuals of all ages to fully immerse themselves in the history, heritage and traditions of the region in a way that’s never seen before.

Taking our passengers off the beaten track to uncover hidden heritage gems and authentic treasures, our tours offer a host of unforgettable experiences such as a visit to a Bedouin desert camp, a local meal in a traditional emirati house much more.

Based around the theme of discovering the true story of Dubai’s history and culture, the Heritage Express history tours aim to break down any stigmas or misunderstandings about the Emirati way of life and show how the multi-cultural, modern and thriving Dubai of today was developed.

A culturally enriching experience from start to finish, our Dubai history tours will leave you feeling enlightened and culturally enriched, and who knows, maybe you’ll even write part of your own story in the process.

With tours leaving in the morning, afternoon and evening and offering a variety of different activities, we’re sure to have a tour package that’s perfect for you.


Pick an experience!


Culture on Wheels

Enjoy an authentic interactive experience with a professional Emirati guide. Plenty of fun, interesting stories, photographs and life-time memories.

  • Unique custom designed ‘trolley’ experience
  • 3-hour interactive live guided tour
  • Key historical attractions
  • Desert Bedouin Experience
  • Jumeirah Mosque Garden Experience
  • Emirati Snacks
  • Hygiene precautions in place
  • Access to Heritage Express Gift Shop

Culture on Wheels & Emirati Hospitality Experience

Add to your Culture on Wheels experience by booking the Open Doors Open Minds cultural hospitality program. Enjoy Emirati cuisine in a traditional heritage house.

  • Unique custom designed ‘trolley’ experience
  • 5-hour interactive live guided tour
  • Key historical attractions
  • Desert Bedouin Experience
  • Jumeirah Mosque Garden Experience
  • Emirati Snacks and Meal (choice between breakfast, lunch or dinner)
  • The signature Q&A session with the Sheikh Mohammed bin Rashid Centre for Cultural Understanding Heritage House
  • Hygiene precautions in place
  • Access to Heritage Express Gift Shop

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