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The only authentic experience intown

ABOUT US

CEO'S MESSAGE
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Mr. Abdalla bin Eisa Alserkal
CEO

Abdalla bin Eisa Alserkal is a businessman. He hails from a family known for its business success originating in 1947 by his grandfather, Nasser bin Abdullatif Alserkal and succeeded by his father, Eisa bin Nasser Alserkal. He studied in the United Arab Emirates and the United States of America in Business Administration and Management.

Along with his brothers, he currently occupies the position of Board Member of Nasser bin Abdullatif Alserkal Est. Since the company’s establishment, Nasser bin Abdullatif Alserkal had been striving to promote trade and innovative investments in the UAE and GCC Countries.

It has always endeavored to invest in a diversified portfolio that reflects its conservative investment ethos such as commercial and residential real estate, general trading, engineering, travel and tourism, arts and culture, recycling and environmental solution products, manufacturing, private investments, and transportation infrastructure.

ABOUT US

ABOUT THE BRAND
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Looking for a Dubai Cultural Tour? Hop aboard the Heritage Express

Innovative, modern, and multicultural, Dubai is one of the most vibrant urban landscapes in the world. Its history and story are fascinating, and the Heritage Express cultural tour lets you live and breathe it for yourself. 

Taking in Dubai’s top cultural attractions and offering a fully immersive experience that’s both exciting and educational, it’s a must for any visitor interested in UAE heritage, or any resident looking to learn more about the customs of their home away from home. 

Whether you’re visiting alone or with family and friends, you’ll have an unforgettable time exploring the most important cultural landmarks in Dubai, making new friends, and learning so many interesting new facts.
Heritage Express offers an authentic heritage experience unlike anything else you’ll find across the city. So pack your cameras and hop on this wonderfully unique moving majlis.

The most authentic heritage tour in Dubai

Emirati Cultural Ambassadors

The Heritage Express is the only Dubai cultural tour led by certified Emirati Cultural Ambassados. These Heritage Express Ambassadors are talented and engaging storytellers capable of answering any cultural question. They’ll provide you with unique insights and anecdotes as you step out and visit their favourite places in the city and discover the history of the UAE.

 

Fully Immersive 

Every Heritage Express experience takes you on a tour around Old Dubai inside a fully customized trolley bus. Our Emirati Cultural Ambassadors will host you as guests so you can fully indulge in the authentic Emirati hospitality. 

 

Cultural Learning

You’ll hop off the Heritage Express bus feeling fully enlightened about Emirati heritage, culture and tradition. 

Not only will you visit the city’s most precious cultural landmarks, but you’ll also see and experience what it means to be Emirati. Listen to songs and stories passed down through generations and ask any questions you’ve always to know about life in UAE.

Far more engaging and memorable than a walk around a museum, a day out on the Heritage Express is a ride that will change your perceptions and open your mind.

 

Fun for All Ages 

Whether you’ve only got time in your busy itinerary for a quick morning experience, or a full-day with multiple stops, our experience packages and tailored itineraries cover all kinds of requirements.

The heritage tours are fun for all ages, too. Kids will love meeting the camels, while the engaging stories and fascinating historical sites mean there’s something to peek everyone’s interest.

The experiences are designed to be inclusive, too. People of Determination are welcomed in our bus and venue free of charge and every bus can acomodate two wheelchairs comfortably. 

 

Unique Dubai history tours

Heritage Express is a moving majlis designed to showcase the true history and culture of Dubai. Offering a series of  Dubai history tours that take place in the best of the city’s heritage landmarks, including Al Seef, Jumeirah Mosque, and Al Shindagha Museum, the experiences are further enhanced by the engaging stories told by our team of local Emirati Cultural Ambassadors. Whilst sitting back and relaxing in our bespoke, custom-made trolley, tourists and UAE residents alike can delight in the mesmerizing sights of our vibrant city and also have the opportunity to ask our ambassadors any questions about what it means to be an Emirati. Unique Dubai Cultural Experiences Our unique Dubai history and culture tours allow families, groups, and individuals of all ages to fully immerse themselves in the history, heritage, and traditions of the region in a way that’s never been seen before. Taking our passengers off the beaten track to uncover hidden heritage gems and authentic treasures, our tours offer a host of unforgettable experiences such as a visit to a Bedouin desert camp, a local meal in a traditional Emirati house much more. Based on the theme of discovering the true story of Dubai’s history and culture, the Heritage Express history tours aim to break down any stigmas or misunderstandings about the Emirati way of life and show how the multi-cultural, modern, and thriving Dubai of today was developed. A culturally enriching experience from start to finish, our Dubai history tours will leave you feeling enlightened and culturally enriched, and who knows, maybe you’ll even write part of your own story in the process. With tours leaving in the morning, afternoon, and evening and offering a variety of different activities, we’re sure to have a tour package that’s perfect for you.

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Pick an experience!

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Culture on Wheels

Enjoy an authentic interactive experience with a professional Emirati guide. Plenty of fun, interesting stories, photographs and life-time memories.


  • Unique custom designed ‘trolley’ experience
  • 3-hour interactive live guided tour
  • Key historical attractions
  • Desert Bedouin Experience
  • Jumeirah Mosque Garden Experience
  • Emirati Snacks
  • Hygiene precautions in place
  • Access to Heritage Express Gift Shop
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Culture on Wheels & Emirati Hospitality Experience

Add to your Culture on Wheels experience by booking the Open Doors Open Minds cultural hospitality program. Enjoy Emirati cuisine in a traditional heritage house.


  • Unique custom designed ‘trolley’ experience
  • 5-hour interactive live guided tour
  • Key historical attractions
  • Desert Bedouin Experience
  • Jumeirah Mosque Garden Experience
  • Emirati Snacks and Meal (choice between breakfast, lunch or dinner)
  • The signature Q&A session with the Sheikh Mohammed bin Rashid Centre for Cultural Understanding Heritage House
  • Hygiene precautions in place
  • Access to Heritage Express Gift Shop
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