Heritage Express team will guide you to explore old Dubai's beautiful culture and history by visiting Al Seef Dubai Creek, the Shindagha area, ALFahidi Fort..
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The only authentic experience intown

ABOUT US

CEO'S MESSAGE
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Mr. Abdulla bin Eisa Alserkal
CEO

Abdallah bin Eisa Al Serkal, is a businessman. He hails from a family known for its business success originating in 1947 by then his grandfather, Nasser bin Abdullatif Al Serkal and succeeded by his father, Eisa bin Nasser Al Serkal. He studied in both in the United Arab Emirates and the United States of America in Business Administration and Management.

Along with his brothers, he currently occupies a position of Baord Member of Nasser bin Abdullatif Alserkal Est. Since the company’s establishment, Nasser bin Abdullatif Alserkal had been striving to promote trade and innovative investments in the UAE and GCC Countries.

It has always endeavoured to invest in a diversified portfolio that reflects its conservative investment ethos such as commercial and residential real estate, general trading, engineering, travel and tourism, arts and culture, recycling and environmental solution products, manufacturing, private investments and transportation infrastructure.

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Culture on Wheels

Enjoy an authentic interactive experience with a professional Emirati guide. Plenty of fun, interesting stories, photographs and life-time memories.


  • Unique custom designed ‘trolley’ experience
  • 3-hour interactive live guided tour
  • Key historical attractions
  • Desert Bedouin Experience
  • Jumeirah Mosque Garden Experience
  • Emirati Snacks
  • Hygiene precautions in place
  • Access to Heritage Express Gift Shop
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Culture on Wheels & Emirati Hospitality Experience

Add to your Culture on Wheels experience by booking the Open Doors Open Minds cultural hospitality program. Enjoy Emirati cuisine in a traditional heritage house.


  • Unique custom designed ‘trolley’ experience
  • 5-hour interactive live guided tour
  • Key historical attractions
  • Desert Bedouin Experience
  • Jumeirah Mosque Garden Experience
  • Emirati Snacks and Meal (choice between breakfast, lunch or dinner)
  • The signature Q&A session with the Sheikh Mohammed bin Rashid Centre for Cultural Understanding Heritage House
  • Hygiene precautions in place
  • Access to Heritage Express Gift Shop
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